Stats that Matter 1

Check these interesting statistics to see if you are: in the zone”..

  • 45 percent of adults ages 25-34 say that they have used the Internet to find out about a restaurant they had not patronized before.
    Source: National Restaurant Assn
  • The latest data shows that a typical American adult buys a meal or a snack from a restaurant 5.3 times a week and that the average U.S. household spent $2,276, or $910 per person, annually on food away from home.
    Source: Technomic Digest
  • More than one in five people in food preparation-and-serving occupations are foreign-born. Of these, nearly 45 percent have entered the United States since 1995.
    Source: Prep Magazine

The most popular desserts among men and women aged 21 and older

  • 52% – Ice cream yogurt
  • 37% – cakes
  • 35% – pies
  • 16% – cookies

Source: As seen in QSR magazine

Getting Your Share of the Takeout Pie?

  • In 2007, takeout is expected grow to a $195 billion segment of the foodservice industry.
  • During this same time period, off-premises sales should grow at three times the rate of on-premises dining.
  • Dinnertime takeout occasions have doubled since 1994.

The boom in off-premises dining is redefining what “takeout” means to today’s consumer. For restaurant operators, the question is how to capture their fair share of the takeout market and not be left behind.
Source: Technomic Inc.

  • 40% of all foodservice workers are under the age of 25.
  • 28% do not speak English at home.

Source: National Restaurant Association

In 1990 it cost 93% more to eat out than to eat in. 2004? Only 26% That means a family of four saves only $6.19 cooking at home.
Source: Slammed Magazine

Women eat one out of ever four meals at a restaurant, a 66% increase over the last 20 years.
Source: Good Housekeeping

Kids, ages 6 through 17, were asked: “What medium would you choose if you could only have one?”

  • 33% chose the Internet.
  • 26% chose television.
  • 1% chose a newspaper.

Source: Leo Laporte’s 2004 Technology Almanac

Growing Dayparts Suggest Marketing Opportunities for QSRs, Fast Casual, Pizza and Carside/To-Go Operators

The number of employees working schedules outside the 9-to-5 norm has jumped 140 percent in the last 10 years, according to Massachusetts-based consultancy Circadian Technologies Inc. In total, 20 percent of workers now have nontraditional schedules, the Bureau of Labor Statistics reports. That shift in shifts costs employers an extra $206 billion a year as odd-hour workers rack up more accidents and sick days, higher turnover, and lower productivity, a Circadian study contends.
Adapted from “Priorities shift as workday changes,” by Brenda McCarthy, in the Chicago Tribune As seen in employee Recruitment & Retention, March 2006




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