It costs four times more to find new customers than to keep your existing customers coming back. Instead of spending marketing dollars on radio and television advertising, concentrate your resources on the guests who already know and love you. A well-trained service staff will generate an increase in your average check and turn your customers into word-of-mouth ambassadors. What other factors can allow you to exceed the expectations of guests who frequently rank service above food quality in national surveys?
In this section you’ll find ways to:
- Create a memorable first impression
- Increase sales of high profit menu items
- Perfect the subtleties of service
- Turn your staff into marketing pro’s
- Create loyal guests and raving fans
Choose from the following Service Operator Tools
- 21 Customer Service Tips from Industry Publications
- Fair-Share, Steal-Share and the Future of Casual-Themed Restaurants
- 14 Ways to increase drive-thru efficiency and speed
- 31 Descriptive Words That Help Merchandise the Menu
- 7 Quick Ideas to Improve Service, Training and Marketing
- Can You Brand Service Like You Brand Your Products?
- Foodservice 2020 Vision
- Internal Service: You Are What You Charge For
- Service: Resolving Customer Complaints
- Seven Ways to Be Ready When the Upturn Comes
- Situational Selling is Key to Better Tableside Service
- The 10 Biggest Myths of “Customer Service” (And What to Do About Them)
- The 17 Best Things Ever Said About Service
- The Best Restaurant Operators Provide No Customer Service
- The Top 10 Service Roadblocks (and How to Fix ‘Em)
- Tips for Improving Customer Service 1
- Tips for Improving Customer Service 2
- Tips for Improving Customer Service 3
- Tips for Improving Customer Service 4