It costs four times more to find new customers than to keep your existing customers coming back. Instead of spending marketing dollars on radio and television advertising, concentrate your resources on the guests who already know and love you. A well-trained service staff will generate an increase in your average check and turn your customers into word-of-mouth ambassadors. What other factors can allow you to exceed the expectations of guests who frequently rank service above food quality in national surveys?

In this section you’ll find ways to:

• Create a memorable first impression
• Increase sales of high profit menu items
• Perfect the subtleties of service
• Turn your staff into marketing pro’s
• Create loyal guests and raving fans